PROCESS

SEO AUDIT

Identifying Opportunities

It all begins with an comprehensive SEO audit of your current website. The goal is to make sure your website is structurally sound and the basics are in order to drive traffic as it should.


Importance of a SEO Audit

A properly developed website begins with technical SEO and other on-page essentials that are the foundation of any website created to drive traffic and convert to sales. No matter what the digital marketing strategy is: Organic or Paid Ads certain SEO factors must be implemented to ensure online marketing success.



Some of the items covered in a SEO Audit...

  • GOOGLE ANALYTICS
  • TITLE TAGS
  • INTERNAL LINKING
  • CONTENT ANALYSIS
  • SITE SPEED
  • INDEXATION
  • GOOGLE SEARCH CONSOLE
  • META DESCRIPTIONS 
  • EXTERNAL LINKING
  • STRUCTURED DATA
  • SSL CERTIFICATION
  • SITE ARCHITECTURE
  • GOOGLE MY BUSINESS
  • SITE STRUCTURE
  • BROKEN LINKS
  • USER EXPERIENCE
  • SITE MAP STRUCTURE
  • TRACKING SETUP

Step 1 - DISCOVERY

To begin we will discuss your business services, brand and your ideal customer. This step is meant to create a clear picture of the current state of your business, its' challenges and future goals. 

Step 2 - RESEARCH

Here I will audit your website's online presence and effectiveness based on your market competition and the goals you want to achieve.

Step 3 - STRATEGY 

At this stage I will deep dive your website and assess the key components: keywords, structure, content, usability, speed, etc. Here I highlight the things that are hindering your website's performance and highlight opportunities to increase your web traffic. 

Step 4 - IMPLEMENTATION

Here I guide you and help implement the action items from strategy audit, to optimize your website for best performance. 

Step 5 - SCALE

Utilizing data reporting we will track your website effectiveness and discuss options to expand your marketing plan and visibility.